Sunday, January 21, 2007

Empty words and empty calories

The use of a snappy name seems to lead ultimately to an empty solution. The Zone, the South Beach diet, the Atkins diet, the grapefruit cleansing diet- all of these seems to be attached to a product, in as much as a diet plan is a product.

Of course, the Canada food guide with it's mundane "eat a balanced diet" is a brand that appeals to those of us that mistrust glibness. Now, it's true tht the food guide spins food choices- in Asia, you wouldn't find recommendations for dairy products, because many asians don't consume dairy products. Western europeans adapted to consuming the milk of othe animals, and so now we have dairy lobbiests pressuring health Canada to include milk and the like in the food guide.

That being said, health Canada doesn't recommend diets based on the faddish notions cooked up by diet guru's to sell diet books and products.

Having been exposed to this humbug for the last few years, I'm willing to advocate the notion that a glib name is the sign of a charlatan's diet.

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"If I had to choose between betraying my country and betraying my friend, I hope I should have the guts to betray my country."
-E.M. Forster